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About Us
About Trulend
Trulend was founded on a simple belief: finance should support the life you want to build. Whether that means buying your first home, upgrading for a growing family, investing for the future or expanding a business, your goals matter, and lending should reflect that.
At Trulend, lending is not just about products or interest rates, it is about helping you make informed decisions with clarity and confidence.
We guide clients through home loans, refinancing, investment lending, commercial lending, SMSF lending and asset finance, with the goal of aligning finance to real life plans and long term outcomes.
Our approach is built on clarity, education and genuine support, because behind every loan there is a story and a future that matters.
What guides us
Vision
A future where Australians have a trusted finance advisor for every stage of life — someone they can rely on, refer to others and turn to for guidance as their goals evolve.
Mission
To empower Australians with financial knowledge and guidance so they can make informed lending decisions that support their home, lifestyle and long-term financial goals.
Values
People First — Every client has goals, a story and a future that matters.
Clarity — Guidance should be clear, transparent and easy to understand.
Understanding — Clients should feel heard, supported and informed through every step.
Long-Term Support — Relationships continue beyond settlement and through life’s milestones.
Goal-Aligned Solutions — Finance should align with lifestyle, family and long-term plans.
Meet Maureen — Founder & Finance Broker
Maureen has worked in finance for over twenty years and has built her career around helping people make confident and informed financial decisions.
Her journey began in retail banking, where her passion for service and client support developed early. Over the years she has worked with clients through all stages of their financial journey and has led and coached teams, giving her a strong foundation in communication, education and practical guidance.
Transitioning into finance broking allowed Maureen to offer something that a single bank could not: more choice, more flexibility and more personalised lending outcomes. Broking opened the door to helping clients across multiple lenders and products, connecting their goals with finance that truly fits their life situation and future plans.
Maureen is driven by strong family values, a grounded work ethic and a genuine belief in empowering others. She understands that finance can feel overwhelming, especially during major life events, so her focus is on breaking things down clearly, supporting clients through the process and helping them move forward with confidence.
Outside of work, Maureen finds balance through family, travel and exploring the outdoors. She loves spending time with her husband and two kids on the beach, camping, travelling or enjoying new experiences together. She also enjoys catching up with friends over good food, and embracing a lifestyle that values connection, community and enjoyment.